4/3/2023 0 Comments A middleman refers to![]() Head over to Content Explorer and search for a topic related to your “money” page.įor example, if you sell insurance, then search for something like “insurance.”Ĭontent Explorer searches a database of over a billion web pages for those that mention your query. Find a relevant piece of content with backlinks Not sure what that entails? Here’s the process: Step 1. If this is the case for you, then there’s a simple solution:Ĭombine the ‘middleman method’ with the ‘ skyscraper technique.’ Not everyone is lucky enough to have those. Don’t have any relevant pages with ‘link authority’? No problem!Įverything above works, but only if you already have strong, relevant pages from which to add internal links to your “money” pages. That looks like a perfectly-relevant contextual internal linking opportunity to me.Īnd if we were to work our way through this report, I’m sure we’d find tons of other good opportunities without much effort. Looking at the Best by links report, it doesn’t take me long to spot this page:īingo. If you prefer, you can sort the report by the number of referring domains to each page.Īll we need to do is skim this list for relevant internal linking opportunities.įor example, say that the “money page” we want to boost is our Keywords Explorer landing page. This report ranks the pages from your target by URL rating (UR). Use the ‘Best by links’ report in Ahrefs’ Site ExplorerĮnter in the domain or subfolder you want to analyze in Site Explorer, then head to the Best By links report. … the best way to find the pages with the most “authority” is to sort by UR. The CSV contains the search results plus a bunch of Ahrefs’ SEO metrics.īecause there’s a clear correlation between a page’s URL Rating (UR) and its organic search traffic… Next, install the Ahrefs toolbar, then hit the download button to extract all the results to CSV. Seeing too many results and aren’t sure which to prioritize? Here’s a quick trick:įirst, set the number of Google search results per page to one hundred. We now have a huge pool of blog posts to choose from: That’s a perfect contextual internal linking opportunity if ever I saw one!īut there’s a small problem: there are only three pages that mention the phrase “keyword generator.” So let’s change the query to search for the topic, “keyword research,” since it’s related to the page we want to rank. You can see that while this page mentions the phrase “keyword generator,” it doesn’t link to our Keyword Generator landing page. Here’s an excerpt from one of the results: The results are blog posts that mention the target phrase. If we were looking for places from which to link to our Keyword Generator landing page, we’d search for something like site:/blog/ + “keyword generator”. Head over to Google and search for: site: + “topic of your ‘money page’”Ĭhange the website and keyword phrase as required. Now that you’ve identified a page to boost, you need to find strong relevant ‘middleman’ pages from which to add internal links. Looking at this report for, I can see that we rank #9 for “keyword generator” and #8 for “keyword rank checker.”īoth of those have commercial value for us, so they could definitely use a rankings boost. The easiest way to do that is to exclude URLs containing /blog/ (or whatever subfolder you use for the bulk of your ‘informational’ content) using the exclude feature. It also makes sense to exclude as much informational content as possible from this report. If we take a look at their top 50 most linked pages, we see that 88% of them are blog posts and free courses. direct their visitors to helpful content that they may not want to expand on.Ī prime example of this theory is Hubspot. ![]() help support a point or statistic they’re mentioning.Those have little to no value for their audience.īut they often link to informational content like guides and reviews to: Generally speaking, people don’t want to link to commercial content like sales pages. For other businesses, it’ll be your landing pages. For ecommerce sites, that’ll be your product and category pages. Commercial: Think “money pages” that drive revenue.Informational: Think blog posts, interactive tools & calculators, and any other useful non-commercial content.Most websites have two main types of content: When I say backlinks, I’m talking about both internal and external links. Backlinks are important because they act as “votes” and show search engines that your pages are worth ranking. SEO success comes largely as a result of two things: Backlinks and content.Ĭontent is crucial because you can’t rank without it. Before we dive in, let’s get on the same page: ![]()
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